BlueLion Law | PCP Claims Campaign

Costello Global Technology 

AI-Driven Digital Infrastructure for Governments, Funds, and Regulated Industries
Costello Global Technology designs and operates AI-powered digital and marketing infrastructure for clients operating in environments where scale, regulation, and accountability are non-negotiable.
Who We Are
Authority Built Over 26 Years
We build systems that deploy capital, generate volume, and convert demand into measurable outcomes under scrutiny.
26 Years
In digital performance and platform development
Trusted Partners
Governments, financial institutions, hedge funds, and regulated enterprises
Advisory Plus Deployment
Live deployment, not consultancy theatre
Designed for Audit
AI systems designed to operate under audit, not experimentation
Advising at the Highest Levels of Accountability
We advise and support governments, hedge funds, and regulated institutions on digital and AI strategy, translating technology into measurable economic outcomes.
Government & Public Sector
Advisory and delivery across Malta, Saudi Arabia, Qatar, Dubai, Ras Al Khaimah, Abu Dhabi
Deployment of live digital and AI assets, not white-paper strategy
Abu Dhabi digital asset rollout projected to increase revenues by $100 million annually, generating approximately $20 million in tax revenues
Financial & Investment Sector
Advisory relationships with multiple hedge funds
Combined funds under management: $10 billion
Focus on digital strategy, performance infrastructure, and AI-led optimisation
Regulated Commercial Sectors
Insurance, banking, legal and financial services
Platforms designed for auditability, data provenance, and regulatory alignment
Structural Difference
AI-Driven Growth, Not Media Buying
What makes our acquisition model structurally different.
Most media agencies manage campaigns.
We operate an AI-driven growth system.
Traditional agencies optimise channels in isolation, rely on manual intervention, and react to performance after the fact. Our platform replaces this model entirely by running continuous, cross-channel optimisation in real time, tied directly to outcomes.
This is how we deliver sustained growth at scale, not short-term performance spikes.
Our AI operates as a financial analyst and can handle thousands of processes per hour moving media spend from one ad group or network to another.
How We Grow Clients
Spend is optimised continuously, not weekly or monthly
Budgets are reallocated in real time to what is working now
Creative, audience, and bid decisions are tested simultaneously at scale
Performance is measured against revenue and outcomes, not vanity metrics
Growth is engineered as a system, not managed as a process.
An AI Growth Engine That Operates Continuously
How we scale acquisition in regulated markets when others cannot
Continuous Intelligence
Our AI platform ingests live signals across search, social, display, CRM, and downstream conversion data in a single system view.
There are no reporting delays, no channel silos, and no waiting for human review cycles.
The system is always learning and always active.
Real-Time Capital Deployment
The AI runs thousands of micro-experiments simultaneously across:
audiences
creative variants
bids and budgets
intent signals
Winning paths are scaled instantly.
Underperforming paths are defunded immediately.
Capital moves at machine speed, not human speed.
Outcome-Led Optimisation
Traditional agencies optimise activity.
Our platform optimises completed outcomes.
Every decision is tied to revenue, conversions, and validated completion, not clicks or impressions.
This is why performance compounds instead of plateauing.
Positioning statement: This platform is used internally to originate claims at scale and licensed to other media and digital agencies. It is acquisition infrastructure, not a media service.
One of the Largest AI-Driven Lead Origination Platforms Operating in the UK

Built to deploy capital, generate volume, and operate under scrutiny
Costello Global Technology designs and operates large-scale AI-powered digital acquisition infrastructure for governments, financial institutions, and regulated industries.
This capability underpins our role as the primary claims originator supporting Blue Lion Law, providing controlled, scalable, and predictable supply.
$160m
Digital Media Spend
Managed across regulated markets
10B+
Page Impressions
Delivered at scale
$3B+
Gross Sales Value
Generated through our infrastructure
Just Some Of Our Work: AI-Powered Health Infrastructure Deployed Under Government Approval
CertiFly was one of the world's first AI-powered Covid testing platforms, developed and deployed at national scale for Randox. Branded as RandoxCertiFly, the AI replaced the requirement to employ hundreds of nurses or medics. 
The platform automated verification, compliance, and certification for international travel in a live, regulated environment.
Impact
More than 100,000 users per day at peak
Approved for UK Fit to Fly testing
Platform approved by the UK Department of Health
Used by millions of travellers across Europe
Commercial Outcome
Randox CertiFly materially contributed to approximately £250 million in profits for Randox.
YourSolicitor: A Brand Trusted at the Point of Decision
By using YourSolicitor, we create trust, growth and success
"Your" signals personal ownership and reassurance
"Solicitor" is the most searched legal term in the UK
Together, the brand reads as a service, not a firm
Market Reality
Most law firms trade under surnames:
Irwin Mitchell · Slaughter and May · Slater Gordon
Few brands speak directly to the consumer.
Why It Converts
Higher click-through rates drives volume
Lower cost per click increases investment in marketing
Stronger trust signals in a high-risk decision environment
We will also use MySolicitor as part of the digital campaigns
‘’If You Can't Trust Your Solicitor, Who Can You Trust?’’
Increasing Claim Volume Without Changing Unit Economics
AI-driven volume acceleration post sign-up
Commercial Framework
Fixed price per validated claim
No performance fees
No percentage upside
Post-Drop-Off AI Engagement
AI remains active after initial sign-up attempt
Identifies incomplete and abandoned journeys
Re-engages via WhatsApp, SMS, and email
‘’Emily’’, the AI Legal Agent
Trained across the full FCA Handbook
Provides compliant, contextual guidance
Returns claimants to completion
Outcome
Additional 20% uplift in completed claimants
Emily can process thousands of claimant conversations per hour
No bottlenecks, no degradation at scale
Controlled Claim Generation 

How our AI platform delivers predictable claim volume over time.
Weeks 1–8
Week 1: 470 daily | 3,270 weekly
Week 2: 940 daily | 6,600 weekly
Week 3: 1,890 daily | 13,200 weekly
Week 4: 3,450 daily | 24,150 weekly
Week 5: 5,570 daily | 39,000 weekly
Week 6: 6,070 daily | 42,500 weekly
Week 7: 6,570 daily | 46,000 weekly
Week 8: 7,070 daily | 49,500 weekly
Months 3–6
Month 3: 8,000 daily | 240,000 monthly
Month 4: 8,000 daily | 240,000 monthly
Month 5: 8,000 daily | 240,000 monthly
Month 6: 8,000 daily | 240,000 monthly
Month 7: 8,000 daily | 240,000 monthly
Volume is scaled deliberately, validated continuously, and sustained without volatility.